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• Re-engineering the mind against corruption

Empowering Nigeria’s Youth Through Integrity Education

A nationwide initiative engaging millions of students in the fight against corruption through education and debate.

1M+

Students Reached

36

States Coverage

365

Days Program

2025-09
BEAD Flyer

About the BEAD Show

The Basic Education Anti-Corruption Debate (BEAD) 2025/26 is a nationwide program organized by Master Agent Show in partnership with the ICPC, aimed at instilling anti-corruption values in junior secondary students. Amid Nigeria’s corruption challenges (ranked 149/180 in Transparency International’s 2024 Index), BEAD engages over 5,000 schools, targeting 50,000+ students and 10 million+ audience members through broadcasts. Explore our sub-sections for more details.

Strategic Mission

Empowering youth as anti-corruption advocates

Nationwide Reach

All 36 states and FCT coverage

Media Platform

FRCN FM and BE.TV digital channels

Recognition Program

Awards and continued integrity education

Program Overview

A year-long initiative inspiring young Nigerians on integrity and accountability in combating corruption.

Participants

Junior secondary students nationwide submitting video debate speeches

Format

Professional daily radio/TV series on FRCN FM and BE.TV platforms

Reach

Millions of homes via BEAD WhatsApp Group and school networks

Objective

Cultivate integrity and empower youth toward a corruption-free Nigeria

Sponsorship Opportunities

Three sponsorship tiers with distinct benefits aligned to your marketing and CSR objectives.

1. Platinum Sponsor

₦50,000,000 - ₦100,000,000

Role and Contribution:

Primary funding for production, broadcasting, promotional materials, and student awards. Support branded merchandise distribution and community engagement events.

Benefits:

  • Title Sponsor recognition across all materials
  • 30-second ad spots on each episode
  • Digital presence on all BE.TV platforms
  • CSR leadership association with anti-corruption initiative

2. Gold Sponsor

₦25,000,000 - ₦49,999,999

Role and Contribution:

Fund specific segments, educational content development, and marketing campaigns.

Benefits:

  • Gold Sponsor recognition
  • 15-second ad spots on select episodes
  • 50% digital presence on BE.TV platforms
  • CSR recognition for youth education support

3. Silver Sponsor

₦10,000,000 - ₦24,999,999

Role and Contribution:

Support student incentives, promotional campaigns, and digital marketing efforts.

Benefits:

  • Silver Sponsor recognition
  • Logo placement in episode credits
  • 25% digital presence on social media
  • CSR alignment with national anti-corruption initiative

Target Audience and Reach

Engaging a diverse and expansive audience across Nigeria:

Students & Families

Millions reached through BEAD WhatsApp Group and school networks

Educators

Principals and teachers across Nigeria's 36 states and FCT

General Public

Radio and digital audiences via FRCN FM and BE.TV platforms

Diaspora

Nigerians abroad via BE.TV online platforms

Stakeholders

Policymakers, ICPC officials, and civic organizations

Nearly a million households mobilized through BEAD WhatsApp Group, ensuring significant brand exposure.

Our Partners & Sponsors

Proudly supported by organizations committed to Nigeria’s future

Uplift the People and unite the nation

Uplift the People and unite the nation

ICPC

ICPC

Master Agent Show

Master Agent Show

Join these leading organizations in shaping Nigeria’s future

Contact

Get in Touch

Have questions, feedback, or partnership inquiries? Fill out the form and our team will get back to you shortly.

📍 Address: 23 Suez Crescent Ibrahim Abacha Estate, Wuse Zone 4 Abuja.

📧 Email: info@bead.com.ng

📞 Phone: +234 806 716 0570

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Call to Action

Shape Nigeria’s corruption-free future. Position your brand as a social impact leader with unparalleled visibility to millions of Nigerians.

Master Agent Show Contact Information

info@bead.com.ng

+234 806 716 0570

https://bead.com.ng/

Together, we can empower Nigeria’s youth and build a brighter, more accountable future.

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